The Wall of 100

Affectionately called 'The Wall' by many of our long time customers, the Wall of 100 is the showpiece wine display fixture in each of our three stores.  Each Wall showcases 100 different wines that we think are some of the top values the wine world has to offer all for under $10 a bottle. 
The Wall was conceived, literally, on the back of a napkin midway through build-out of our first store after we stumbled upon a quote that seemed to reflect part of what we were trying do.  The quote went some like this,  "The quality of a society can be best judge by the quality of life of it's least well off citizens". I can't remember the authors name, but it inspired us to create the grandest fixture in the store on which to place place our 'value' selections.  This we have found is in stark contrast to many of our competitors who feel these wines are more suited to the bottom shelves.
We spend a tremendous amount of time selecting each wine so that The Wall should offer the novice or the pro alike a place to take some chances and not feel like you've been fleeced after you walk out our door.  If your nose is too high in the air to think that we can't find $10 bottle of wine worth drinking, then by all means keep your nose up high and continue to walk on the sidewalk right past our stores.  Snobs be warned!